How are Agents Marketing Themselves in Tough Times? | The Direct Marketing Voice

"If you're a seller who's adamant about getting what the agent thinks is a sky-high price or if your home needs updating that you're unwilling to spend money on, you might find yourself getting a thanks-but-no-thanks handshake instead of a listing agreement."

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The Blog Song: Please Check My Blog

Please check this funny video about blogging!

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Apocalypse Now: Will Recession, Inflation and a Moribund MSM Devastate the PR Industry?

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The Day Mainstream Media Died

Where were you when the mainstream media died? Apparently it happened back in 2004 and few noticed -- except for those of us in the social media space who have been singing 'bye-bye miss American pie' for quite a while now."

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Fools Rush in to Social Media Campaigns

PR people, when your client calls you into a meeting and asks you to help move the company in a Web 2.0 direction, don't panic.

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Let Customers Come to You. Don't Reach Out to Them.

From spam filters to do-not-call lists, the buying public has made it very clear that they don't want to be marketed to. If they want a particular product or service, well, they'd prefer to go out and find it themselves.

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Austin Businesses Must Learn to Compete Online

What's the butcher to do when all his customers go online to compare his prices to Sam's Club? How is the baker to survive when she has to compete not just against her cross-town rivals, but also the entire Internet? Will a "Keep Austin Weird" candlestick maker be undone by the 2 …

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Why Banking Secrecy Act Compliance Officers Drink Maalox

If sucks to have a name that is similar to a terrorist's But the next time you're having trouble getting through airport security, it might amuse you to know that your name is causing fits among Bank Secrecy Act compliance officers all over the world.

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The Armadillo Podcast: Win a Date with The Bachelor

Want to win a date with Austin's Brad Womack, ABC's new candidate for the The Bachelor?

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Grabbing The Long Tail - 10,000 Marshmallows

Nobody has the time or profit incentive to chase down millions of tiny, special niches, one by one. Nobody, that is, except other tiny interest groups and individuals. Web 2.0 will eventually bring these like-minded folks together.

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Knowledge Center: Jeff Stein on Tech Tools to Trap ORCs

Organized Retail Crime has plagued retailers for years. Large rings are getting bigger, better and more violent. Here are a few new tech tools to combat a $30-$37 million problem.

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Employee Screening: An Ounce of Prevention is Worth a Pound of Lobsters

It's pretty much impossible to tell if a potential employee is a good or bad person by simply looking at their resume.

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Barry Graubart on Complexity of Identity Resolution and Anti-Money Laundering

The importance of having an effective identity resolution solution in place that can resolve all these complexities is vitally important because the consequences of failing to detect a money launderer are much, much higher than when a shoplifter lifts a pair of pants.

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Identity Resolution for When Shrinkage is Up and Employee Morale is Down

Did this precipitous rise in the amount of shrinkage come from Wal-Mart's well-publicized policy to stop prosecuting thefts of $25 or less? They did announce this week that it would much more aggressively prosecute shoplifting teenagers — even if they were as young as 16, and …

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Finding a perfect balance between individual privacy and national security

In the blue corner, wearing green trunks is Ben Franklin who said, "He who would trade liberty for some temporary security, deserves neither liberty nor security." In the red corner, coming in 225 pounds is Thomas Jefferson who said, "The price of freedom is eternal vigilan …

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Surefire way to make more money: give your product away for FREE

To social marketing (especially on blogs) these kinds of freebies can be gravy on the biscuits of your content.

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The iPhone: A Torrid Tale of Techno-Lust

"It was wrong from the very beginning...but he didn't care!!" Check out this funny but geeky cartoon.

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Why marketers should bow down to Paris Hilton

"...like so many other superstars in so many other arenas – think of Jordan or Tiger or Gretzky in sports, Einstein in physics, Faulkner in fiction – Paris exhibits a rare combination of determination and almost superhuman natural ability."

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The Borg Can't Blog: Why Big Companies Struggle with New Media

It took HP six months to launch a blog. Then the contract copywriter for the project wrote about it on his own blog, and then that post was mysteriously consigned to the netherworld of cached Google search results. Whaa??

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Get your blog on! Do it for your employees.

Social media sites like blogs and wikis are an effective means for employees to share ideas on everything from developmental data sets to who's bringing dip to the company BBQ. They are living, growing documents with a history, and they invite participation and engagement.

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Don't Reach Out to Customers. Let Them Come to You.

From spam filters to do-not-call lists, the buying public has made it very clear that they don't want to be marketed to. If they want a particular product or service, well, they'd prefer to go out and find it themselves.

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Marketer: But I am listening! Customer: You suck.

Funny video alert: See Consumer lady divorce Advertiser dude because he doesn't listen.

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Silly marketing people, silly buzz words, silly comic strip

After that hefty retainer check clears and the consultant's charm wears off, has your company sold much more product than before?

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Privacy vs Security: A Global Debate Works Toward Balance

"Folks interested in obtaining data often wonder how much people are willing to give up in the name of greater security or convenience. On the other hand, those more focussed on privacy worry about how data is obtained, what it's used for and where it ends up."

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Social Pressure to Adopt Social Media

Everybody's doing it. Delta is doing it. Amazon started doing it yesterday. Dell is finally doing it. Are you doing it? That is, are you adopting social media into your marketing mix?

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